Best Mac Ad Ever!
December 14, 2007
The genius isn’t only in the comic timing, writing, and delivery – it’s also in the absolute re-imagining of the ad format specifically for the web. This wouldn’t be half as great on TV. I didn’t even see the sign at first – but soon caught on and watched the ad many more times.
The lighting also helps to solidify the appearance of a continuance between spaces, and is a tasty treat – though I can’t really see a difference between the amount of light on their faces – or a change in the light as the sign changes – but it’s brilliant all the same.
[update]
link to youtube page of clips
[/update]
